During Christmas SuperEnalotto the main Italian lottery,
launches an OOH and guerilla campaign with the concept
A strong visual such as "Connect the dots"
is transformed into a brand activation
with a 360 campaign, declined on different touchpoints:
interactive digital totems, game boards, magazines,
newspapers and finally a children's booklet.
Thanks to the creative concept, the campaign not only
makes people dream a Christmas full of wishes,
but also engages them in a fun way by
increasing brand awareness.
People could draw on different media
and by connecting the dots they could send
their game cards and take part
in the draw for a fantastic prize.
