B A C K G R O U N D
URSA is one of the main providers of thermal insulation panels in Italy.
Two years after the earthquake stopped production, reconstruction is starting.
With the opening of its new plant, URSA wants to return to its number one
leadership position for its URSA XPS extruded polystyrene thermal insulation panels.
I D E A
Creating an innovative false company of insulation panels made of “bear skin”,
to raise awareness about global warming. After creating buzz of this false news,
URSA Italy will launch a contest to reward the projects that best define the relationship
between eco sustainability, energy saving, modern technology and design.
F A K E C O R P O R A T E
F A K E W E B S I T E
R E V E A L
DIGITAL AWARDS 2015
